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Avalon Pontoons

Creating a Purpose-Driven Culture

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Avalon Pontoons, a leading manufacturer of luxury pontoon boats, was growing quickly. J.J. Dudick, operations manager, wanted to create a corporate culture that would embrace that growth and build a sustainable future. He wasn’t quite sure how to orchestrate the organizational change until he attended The Purpose Summit—a global gathering of purpose-driven leaders hosted by PurposePoint™, a Blanchard Authorized Partner.

“They closed the conference by asking us what we would do the following Monday to make a difference in our organization. I committed to talk to my boss about investing in leadership training for all our leaders—supervisors, team leads, and executives,” says Dudick.