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How to Build a Business Case for Coaching

Align leadership development with strategy and prove ROI to secure stakeholder buy-in.

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In today’s complex business environment, coaching is no longer optional—it’s essential. This guide shows HR and L&D leaders how to build a high-impact business case for executive coaching, with clear steps, proven ROI data, and scalable strategies. Learn how to secure executive buy-in, overcome common objections, and drive measurable leadership performance. Whether you’re piloting a program or scaling coaching enterprise-wide, this eBook equips you with the tools to lead with confidence and clarity.